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Business Intelligence

"Driven by data, inspired by our customers" – that's our mission.

The development of the “data driven company”

We are unconventionally thinking strategists, hands-on product managers, resourceful developers, future-oriented data scientists and data engineers. We realize new, data-driven solutions and use our energy every day to create added value in all areas of OTTO and in the entire Otto Group with Business Intelligence.

What we do

OTTO Business Intelligence

To achieve our customer-centric "360° approach", we implement exciting use cases in our OTTO BI teams. Our core services are data, data science and reporting. We always keep the big picture in mind and develop the strategy and architecture for Business Intelligence at OTTO and in the Group. We are professionals in project management with a focus on BI fundamentals. With the help of innovative methods and BI technologies, we develop statistical algorithms to make business decisions automatically and to control measures.

We generate valuable insights with comprehensive analyses and extensive customer tests. We design professional BI products such as reporting and analysis tools, develop prototypes for testing hypotheses and quick win solutions, and take the Otto Group to the next level by using artificial intelligence. The right data is the "fuel" of our company - we provide it in the right quality.

Digital & Consulting: Data & AI

For OTTO and with the Otto Group Holding, in the Digital & Consulting division, we are responsible for developing the Otto Group into a pioneer of digital customer inspiration. Together with product owners and strategists, approximately 50 developers from the Otto Group data.works, provide innovative data-driven solutions for over 100 Otto Group companies. Our claim to our data services is to create synergies for the Otto Group companies.

In the Otto Group, we act as an innovation laboratory and incubator for data-driven applications and business models. Together with the Otto Group Executive Board and the managing directors and specialist departments of the Group companies, we are driving forward the vision of a customer-centric high-speed organization. In doing so, we address highly relevant current topics such as solution spaces of a world without 3rd party cookies.

We host one of the largest retail user data pools in the German-speaking countries, on the basis of which we develop new data-driven solutions and business models using leading-edge cloud and AI technologies. We are working on the personalized customer inspiration of the future, innovative ways to interact with customers via voice and image, and intelligent solutions for the many big and small challenges in retail and logistics. In addition, we are innovation drivers in the infrastructure environment, offering e.g. state-of-the art BI platforms, have implemented our own marketing tracking solution and are pioneers in cyber security.

We describe ourselves as dynamic and create impact through our agile, cross-functional teams.

We provide the intelligence for our technical future.

Help shape the future

In Business Intelligence, you work in interdisciplinary teams. You should be passionate about data and innovative technologies. You also need to be able to think analytically and have a structured, goal-oriented approach to your work. If you are also a cooperative team player with initiative and the courage to change quickly, then you have come to the right place.

Jobs in the field of Business Intelligence

Which job profiles are covered by OTTO Business Intelligence?

"OTTO BI only consists of data!" Too short-sighted: there is much more behind the areas of OTTO BI. They are made up of a team of around 250 people, and are thus set up for a wide variety of roles and functions. One of them is Nina, who works as a Data Engineer in the Online Marketing Technology & Infrastructure team. In our job news, we introduce you to some of the diverse roles of Nina's colleagues in BI and their importance for OTTO.

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