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September 03, 2024

We celebrate 75 years of OTTO

From cult catalog to a hybrid platform

"Always new" is not only the motto of our current advertising campaign, but also reflects our development as a company. We can look back on 75 years of company history in which a lot has happened. What began in 1949 with a hand-bound catalogue and 28 pairs of shoes has grown into Germany's largest online shop with over 18 million products.

This is how we celebrate 

Never satisfied with the status quo, we have reinvented ourselves over the past 75 years. We look back with pride and have celebrated our anniversary in style. Whether with our own OTTO x adidas sneaker, the mojo x OTTO Capsule Collection, an exhibition at the Museum der Arbeit in Hamburg, great offers in the OTTO app and on otto.de or our big birthday party on the Otto Group Campus with all our colleagues.

What we will continue to strive for in the next 75 years.

A few insights from our birthday party

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7Comments

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