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Online Marketing

Online Marketing

We know what makes our customers tick and where to find them.

How we work in online marketing

We manage one of Germany's largest e-commerce advertising budgets with a dynamic attribution model at the results level. As a pioneer in data-driven online marketing, we are constantly developing our various in-house technologies. We are online marketing managers, analytics specialists and software developers.

Based on our customers and their media usage, we develop strategies, plan campaigns and our presence in search engines, and optimize our actions in a continuous process. The goal is to increase the number of visits and purchases at otto.de. Our job profiles are as diverse as our tasks, and the work in our interdisciplinary teams is just as varied and exciting.

How we are organized

Online marketing at OTTO consists of several departments: SEO uses on-page and off-page optimization to ensure that OTTO content appears in high positions in organic search engine rankings. Search engine advertising includes promotional and editorial placements on search engines such as Google and others, as well as product and price search engines.

The Affiliate Marketing team places campaigns and placements on customer-relevant websites and with affiliate partners. The Analytics, Tools & Projects team supports all channels in terms of technical infrastructure, reporting and overall development of control and analysis.

What you will do with us
You will have the opportunity to be at the forefront of business intelligence-driven online marketing in a high-growth area of the business. We have built a high level of in-house technology expertise and have developed many of our own online marketing tools. If you have a degree in Business Administration, Computer Science or Media Management, are passionate about technology and have a keen interest in trends, innovations and the market, then apply! We are looking for colleagues who enjoy working in dedicated, success-oriented teams.

Jobs in the field Online Marketing

There's a lot coming up: Let's get started.

Online Marketing Jobs

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Data is used for personalized ads and content, ad and content measurement, and to gain insights about target groups and product development. More information on consent can be found here at any time. You can refuse your consent at any time by clicking on the link "refuse cookies".

Data uses

OTTO works with partners who also process data retrieved from your end device (tracking data) for their own purposes (e.g. profiling) / for the purposes of third parties. Against this background, not only the collection of tracking data, but also its further processing by these providers requires consent. The tracking data will only be collected when you click on the "OK" button in the banner on otto.de. The partners are the following companies:
Google Ireland Limited, Meta Platforms Ireland Limited, LinkedIn Ireland Unlimited Company
For more information on the data processing by these partners, please see the privacy policy at otto.de/jobs. The information can also be accessed via a link in the banner.

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