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Sina Holzberger

(former) Domain Lead (Business Intelligence)

About me

For many years, the topic of product management has moved me, especially through my various stations as a product owner. Since 2020, I have been in charge of the BI area "User Centric Control & Relation Center". The core task of our BI products is to provide users with an offer that is optimally tailored to them at every point in time at every touchpoint - we achieve this, for example, through the use of personalization algorithms and control logics. In addition, my desire is to professionalize product management at OTTO, to network all product managers with each other, and thus to promote common learning. That's why I joined forces with other product enthusiasts from the Otto Group in summer 2019 and founded the "Product Pioneers".

My articles

  • Michael-Blogautor
    Michael,
    July 26, 2021

    Product Pioneers: Unbarcamp with John Cutler

    This time we were once again fortunate to land a top-class speaker – John Cutler, known to many as the author of the post: "12 Signs You’re Working in a Feature Factory". As Head of Product Education at Amplitude, a leading provider of product analytics solutions, he deals intensively with the topic of data-driven product development. John speaks at conferences such as Mind the Product, blogs passionately about product management, and reaches nearly 50,000 people via Twitter.
    Development
    view more
  • March 06, 2020

    Product Pioneers Barcamp bei OTTO

    This year it was finally time again - 90 participants* took part in the third Product Pioneers Barcamp with Markus Andrazek at Collabor8 on the OTTO campus.
    Events and culture
    view more

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