I'm a Senior Data Scientist NLP in Otto's Turing team. I am also an associate member of the Language Technology research group at the University of Hamburg.
In recent years, semantic product search has been widely adopted in global e-commerce. However, many systems exhibit issues in understanding queries with unusual spelling variations. In this blogpost, we show you how Otto’s Team Turing has developed a new system that alleviates these problems. It is live and has lifted the Click-Through Rates (CTR) in the low-recall segments of otto.de by more than 25% and the Conversion Rate (CvR) in the low-hit segment by more than 90%.
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Data uses
OTTO works with partners who also process data retrieved from your end device (tracking data) for their own purposes (e.g. profiling) / for the purposes of third parties. Against this background, not only the collection of tracking data, but also its further processing by these providers requires consent. The tracking data will only be collected when you click on the "OK" button in the banner on otto.de. The partners are the following companies: Google Ireland Limited, Meta Platforms Ireland Limited, LinkedIn Ireland Unlimited Company
For more information on the data processing by these partners, please see the privacy policy at otto.de/jobs. The information can also be accessed via a link in the banner.