OTTO sichert sich MACHALKE exklusiv

OTTO, Germany’s leading online furniture retailer is expanding its premium furniture segment as part of its business model shift on the platform and from now on will exclusively sell the models from the upholstery specialist MACHALKE. So OTTO is the first and only supplier for all furniture from the traditional brand. On otto.de the customer will be able to find the whole segment in stages, starting shortly with the ‘Diego’ and ‘Luna’ models.

“We are pleased to be finding our way in E-commerce together with OTTO. Both brands stand for the optimal combination of tradition and innovation with the client’s wishes always taking priority,” says Hubertus Kläs, who is responsible for MACHALKE’s fate as the Managing Director of Neofacture Furniture, part of the Prevent Group company in Wolfsburg.

“The stationary furniture industry mainly revolves around itself - the needs of the customer appear to play no role at all any more,” he adds - explaining the reasons behind the MACHALKE retreat from the stationary store in an interview with the OTTO newsroom.
“With MACHALKE’s high quality leather and upholstery furniture, we are strengthening our premium furniture segment and our aspiration to develop our position as a market leader in online furniture retail. We are pleased that MACHALKE has not only chosen online retail, but also us as their partner,” says Dr. Michael Heller, Divisional Director of OTTO Categories.