OTTO schaltet paydirekt live

The variety of products available to paydirekt customers is once again significantly expanded, as OTTO – Germany’s largest online fashion and lifestyle provider – already offers over two million different articles and some 6,000 brands. The online retailer plans to step up the continual growth achieved over recent years through its further development towards becoming an online platform.

“With paydirekt, customers can pay for their purchases on otto.de directly from their bank’s current account with just a few clicks”, says Marc Opelt, Member of the OTTO Management Board for Marketing and Spokesman OTTO. “As a customer-orientated company we intend to offer further payment options besides payment-on-invoice, which is still in strong demand. And here, with the highest possible security standards, paydirekt is a convincing solution”, Opelt continues.

Niklas Bartelt, Executive Director paydirekt GmbH, Products and Market: “Overall we have almost tripled our portfolio of retailers since the beginning of the year, and further increased our sector diversity. This is a powerful growth trend that shows paydirekt has truly arrived on the market.”The Otto Group announced in July that it would offer paydirekt on otto.de by the end of 2017. Helmut Wißmann, Executive Director paydirekt GmbH, IT and Operations, adds: “The fact that we are going live significantly earlier than planned shows how uncomplicated the technical integration of paydirekt is.”

Payment via paydirekt can usually be completed with just two clicks: customers simply select paydirekt as their chosen payment method in the respective online shop, enter their user-name and password, then click to confirm – and payment is completed. Furthermore, no third party is involved in transactions via paydirekt; payment is transferred directly from the customer’s current account to the retailer’s account. All sensitive data such as the account number remain within the bank’s own highly secure data environment.

Customers merely need to complete a one-time registration with paydirekt on their own bank’s or saving institution’s online banking platform. They choose their personal user-name and secure password, confirm these via the familiar online banking PIN procedure, and can then use paydirekt straight away. Alternatively they can sign up as paydirekt users within the online shopping checkout process itself. Around 1.5 million customers have already registered with paydirekt.