OTTO feiert die Festivalsaison - mit dem silbernen Airstream durch Deutschland

Nine metres long, almost three metres wide, weighing more than two-and-a-half tonnes and with lots of space for Fashion and Living powered by OTTO – meet the new Airstream in which the online retailer is on the road throughout Germany. At 13 events, including A Summer’s Tale festival in Luhmühlen, Hanse Sail in Rostock and the Holi Festival in Leipzig, visitors can experience the OTTO brand and well-known influencers first-hand. Also on board are Eylem (eylemwho) and Sofia (matiamu by sofia), hosts of the popular YouTube channels refashion and Stylediaries. Visitors are also able to try on and try out the current Fashion and Living collections, win shopping vouchers with their best moves in the #freudentanz-Challenge (‘Joy-Dance Challenge’), and take part live in the filming of OTTO’s YouTube videos. If they can’t be there in person, they can get into the festival spirit through the online retailer’s social media channels instead. Celebrity support for OTTO is supplied by the Hamburg dancehall Crew Chefboss – they have created an exclusive remix of their new track, ‘Träume’ (‘Dreams’) for OTTO, and are spreading the party atmosphere via social media clips under the #was1festival (‘what a festival!’) hashtag.

“We have built up a strong digital brand DNA in recent years through strong branding and online marketing campaigns, and exciting content formats like Stylediaries and our lifestyle blogs such as Two For Fashion. Our Airstream now brings the OTTO brand experiences and stories in an offline format that makes them very tangible”, explains Marc Opelt, Member of the OTTO Management Board, Marketing and Spokesman for the online retailer.

New sales campaign on otto.de – the OTTO Shopping Festival

The festival tour is part of OTTO’s new sales campaign. The ‘OTTO Shopping Festival’ succeeds the successful ‘Germany Tests OTTO’ campaign and brings special offers, customer benefits and competitions together under the Festival banner – including matching visual language and emotional storytelling relating to otto.de. The central hub is the microsite at otto.de/festival, where the campaign channels and actions are bundled. The OTTO Tour Bus will also become an integral part of the online retailer’s brand communication and will in future also be used for other communication events as well as for social media content.