Press

L’Oréal verkauft Kosmetik auf otto.de

The Hamburg-based online retailer OTTO continues to develop its business model into a platform. OTTO has gained a key new strategic partner for this in L’Oréal, the world’s largest cosmetics company. More than 1,000 cosmetics articles from five different L’Oréal brands are now available on otto.de – with the assortment set to grow.

This additional product range in the Beauty segment is equally attractive to female and male OTTO customers. Through the five brands – L’Oréal Paris, L’Oréal Men Expert, Maybelline New York, Garnier, and Essie – OTTO offers a wide selection of products by the French cosmetics group. In a clear differentiaition from over-the-counter (OTC) retail, from November onwards otto.de will also retail the limited-edition lipsticks by Balmain designer Olivier Rousteing and L’Oréal Paris. The cooperation with L’Oréal positions OTTO’s beauty segment even more broadly and contributes to expanding the range available on otto.de.

Dr Michael Heller, Member of the OTTO Management Board, Categories, comments: “When L’Oréal approached us about becoming an OTTO partner, we didn’t have to think about it too long. We were immediately enthusiastic about the idea of expanding our shopping platform and offering products by the global cosmetics market leader! And we see this as a real enrichment of what we offer our customers.”

Kicking off the first two weeks of the cooperation, OTTO presented some of the 1,000 L’Oréal products within the #getreadywithme social media campaign on Facebook, Instagram and Pinterest, in collaboration with the hair & make-up artist and influencer Verena Ahmann.

“Our intention is to make strong brands an experience on otto.de – this is something we see as a service towards our partners, as part of our collaboration”, says Marc Opelt, Member for the OTTO Management Board, Marketing and Spokesman for the online retailer.

In the last twelve months, OTTO has nearly doubled its number of partners and increased the number of articles in its assortment by more than 50 percent. The Hamburg-based online retailer also Reports new-customer growth of 15 percent since July 2017.

OOTTO will continue to grow, which also includes the Beauty area. In the coming year, an additional 500 L’Oréal products, especially hair products, will become available on otto.de. “We will open up further to brands and partners going forward, and plan to expand our assortment and services strongly for our customers”, says Opelt.