Guido Maria Kretschmer designt erste eigene Interior-Linie für OTTO

OTTO’s long-term Living assortment cooperation with Germany’s favourite designer already went live on otto.de in May 2016 and has since been progressively expanded and developed further. In the first phase Kretschmer curated on-trend themed product collections and presented these exclusively for OTTO. During this period Guido Maria Kretschmer’s expertise was more in demand than ever: his tips and recommendations helped customers explore differing new style directions based on his themed collections of existing OTTO products.

“We have benefited from Guido Maria Kretschmer’s unique perspective in the very first months of our collaboration, and have introduced our customers to the themed collections in the OTTO Living assortment in a targeted way. His categorisations and recommendations mean our customers receive personal advice from the designer, creating a unique shopping experience for them”, says Dr Michael Heller, Member of the OTTO Management Board, Categories and Deputy Spokesman OTTO.

The cooperation is now entering its second phase – and for this, Kretschmer has created and developed the three themed product collections ‘Naturals’, ‘Elegant’ and ‘Modern’ on his own. In the Interior Furnishings segment, proportions and space to develop a language of form play an even more important role than in fashion. Kretschmer has once again demonstrated his command of clear design language and specialist expertise with all three new lines. Twelve campaigns are planned to showcase the differing stylistic directions.

Guido Maria Kretschmer is thoroughly enjoying the collaboration: “I associate my very first memories of a catalogue with OTTO. All those possibilities, the sheer diversity of colour, price variations and the company’s reputation for reliability were key factors in my decision to enter into this cooperation. I’ve been a member of the big ‘OTTO family’ for a few months now, and I’m just blown away by the whole team!”

Explore the Guido Maria Kretschmer interior line for OTTO at otto.de