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Driven by Technology

OTTO's recipe for success to this day: meeting our customers, their demands and their preferences and accompanying them into the future. Today, technology is the key to implementing innovative ideas.

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Dr. Michael Müller-Wünsch, CIO at OTTO
MüWü
Technology can no longer remain hidden in the machine room, but must be directly involved in the business as a driving force.
Dr. Michael Müller-Wünsch, CIO at OTTO
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Artificial Intelligence

From our advanced search engine to chatbots - artificial intelligence (AI) is already widely employed as a key technology at OTTO.

Introducing: AI - our co-worker behind the scenes
Technology

Introducing: AI - our co-worker behind the scenes

Women in Tech

From comprehensive learning and training offers to its own female "tech-fluencer": OTTO has made it its mission to increase the number of women in IT professions.

Introducing: OTTO’s new tech influencer
Technology

Introducing: OTTO’s new tech influencer