Driven by Technology

OTTO's recipe for success to this day: meeting our customers, their demands and their preferences and accompanying them into the future. Today, technology is the key to implementing innovative ideas.

On this page

1 Artificial Intelligence

2 Women in Tech

From catalogue to online platform

From catalogue to online platform

Transformation at OTTO

MüWü

Technology can no longer remain hidden in the machine room, but must be directly involved in the business as a driving force.

Dr. Michael Müller-Wünsch, CIO at OTTO

For more on MüWü, visit our Newsroom

Artificial Intelligence

From our advanced search engine to chatbots - artificial intelligence (AI) is already widely employed as a key technology at OTTO.

Introducing: AI - our co-worker behind the scenes

Introducing: AI - our co-worker behind the scenes

Read in our Newsroom

How artificial intelligence assists our Relation Center agents

How artificial intelligence assists our Relation Center agents

Read in our Newsroom

Everything on CGI at OTTO for Business

Everything on CGI at OTTO for Business

Read more

Women in Tech

From comprehensive learning and training offers to its own female "tech-fluencer": OTTO has made it its mission to increase the number of women in IT professions.

Introducing: OTTO’s new tech influencer

Introducing: OTTO’s new tech influencer

Read in our Newsroom

Taking a detour: How Saskia switched to a career in IT

Taking a detour: How Saskia switched to a career in IT

Read in our Newsroom

50 percent of open tech positions to be filled by women

50 percent of open tech positions to be filled by women

Read in our Newsroom

OTTO jobs

Up to a new challenge?

Our tech blog is the place to go for stories on programming, IT architectures, data science and more

Check out our tech blog